Creator: Philip Charls
Product Name: “Exit Funnel – Unlimited License”
Launch Date: 2nd May 2016
Launch Time: 11:00 EDT
The Story Behind Exit Funnel…
Gone. That’s how I felt, watching those outbound clicks from my website pile up: that those buyers were gone and I’d never see them again.
All the effort I’d put into getting them to my site. All the hope and excitement and determination I’d put into my content to keep them there. All the expectation that this time, somebody, today, would buy. All gone.
Gone in an instant, a click away to somewhere else. And why should they ever come back?
I’d tried exit popups.
But popups interfered too much: they got right up in my potential buyer’s face with an aggressively tilted head, screaming, “WATCHA DOIN’ TRYING TA LEAVE, FOOL?”
No, popups simply put another barrier between me and my buyer. And worse, it made them angry.
Yet every single day that went by, my website statistics kept pointing out to me in their mindlessly enthusiastic way precisely just how many people were leaving. The mountain was getting larger and larger. These potential customers were headed for what they figured were greener pastures…and I had no chance of getting them back.
Every visitor departed with a Mister Wonderful “You’re Dead To Me.”
Considering all the money I was missing out on with each click away from my site—after all, statistics show that out of every so many visitors to your site, you’re going to get one buyer—I had to do something about the bleeding.
I needed to make a tool. A tool that greatly increased the opportunities for getting more buyers.
So I sat down and wrote out a list of things this tool would have to do.
This tool would have to:
Perfectly Disguised: The Money-Making Tool That Fits Right In
Back in high school, did you ever pass a friend a note?
What was the worst way of getting them that oh-so-important piece of information?
To hand across that tiny bit of paper ripped from your notebook!
Anyone looking could plainly see it was a note. And that set the teachers right off, didn’t it. Maybe even the class bullies.
Embarrassment. Anger. Frustration.
Reminds you of something in the online marketing world: exit popups.
Too easily identified.
So what was the best way of passing that scandalous morsel of gossip that everyone just had to see but desperately needed to remain a secret between you and your MVP friend?
Slipped between the pages of a textbook, of course.
Your visitor is on one page of the book. That’s your website.
They’re about to flip to the next page, and that’s the outbound link to wherever that next chapter will take them.
They turn the page.
But instead of the title page of the next chapter, they see instead…
Your enticing, juicy note, carefully tucked between the two pages and unavoidably now in front of their eager eyes.
How could they do anything other than immediately pick that note up and read it?
And do we get annoyed with secret notes we find hidden in books? No. We enjoy them.
This is the perfect disguise.
Instead of an overly aggressive popup, visitors trying to leave your site will first encounter a page that shares a secret message with them.
What’s the message? Whatever you want it to be. Whatever you believe will be most effective.
It looks like the rest of your site.
It fits right in.
It softly recommends instead of loudly browbeats.